PopCap will surely have watched the response to Real Racing 3 carefully when fine-tuning its strategy for Plants vs. You have that opportunity, but it's not required." Paying is your choice, if you want to accelerate through certain level progressions or use additional power-ups. "There are no pay-gates, you can get through all the content on the map without paying a thing. Zombies 2 at PopCap, in an interview with The Guardian. "The free-to-play model for this particular game is the PopCap way," says Adrien Yorozu, UX director for Plants vs. That's comparable to what I paid for the first game. Personally, I paid £2.99 to unlock that section early, and was pleased to discover that my star total carried over, meaning much less grinding required to unlock the third Wild West section. If you're determined not to pay, there's a bit of grinding required in the first Ancient Egypt section to earn enough stars – between one and three are awarded per level for completing challenges – that unlock the Pirate Seas. The game doesn't feel aggressive in its promotion of the IAP, nor does it feel scammy in terms of making levels so hard that you feel you have to keep hammering power-ups (and thus buying more coins). The gameplay now includes a mix of power-ups and virtual coins which can be earned through gameplay and/or bought through in-app purchases, with players also able to purchase a few specific plants and unlock the Pirate Seas and Wild West sections early through IAP too. The game is split into three sections: Ancient Egypt, Pirate Seas and Wild West – each with their own unique zombie enemies and new plants for players to use to kill them off.
#Plants vs zombies 2 game code
Zombies 2 since last weekend (via a promo code supplied by EA), and the switch to free-to-play has been handled sensibly and sensitively. I've been playing through the finished version of Plants vs. Zombies 2 might have been mainly "What's new?", that's now spiced with a big dose of "And have they ruined it?" trepidation from some gamers.Īnd have they? Thankfully, no.
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In other words, where the anticipation around Plants vs.
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On gameplay grounds, because the original game has lots of fans who've been waiting patiently for a sequel.īut also on business model grounds, after EA fielded a significant amount of criticism earlier in the year for the way it switched another acquired mobile-game brand – Real Racing – to freemium for its third incarnation. Zombies 2, which is freemium, is a big deal on several grounds, then. PopCap is now a subsidiary of Electronic Arts after a $750m acquisition in 2011. Since then, the mobile games market has flipped to freemium, with free-to-play games dominating the upper reaches of Apple and Google's top-grossing charts. Zombies was released for iPhone in February 2010, famously selling more than 300,000 copies and making $1m for its publisher PopCap in its first nine days on the App Store.